4 key components of social recruiting
4 key components of social recruiting
Successful social recruiting is much more than bombarding potential candidates with job descriptions. Successful social recruiting builds a following of passive and active candidates, it helps sell what you鸿运彩票是正规平台吗 do but more importantly why you鸿运彩票是正规平台吗 do it. (Checkout , if you鸿运彩票是正规平台吗 haven’t before).
Using social tools in recruitment can help differentiate you鸿运彩票是正规平台吗 from the competition, increase credibility and maximise the likelihood of placements by getting the right information in front of the right people.
In this blog I highlight some of the core components of successful social recruitment- by no means a complete guide; but a good starting point if you鸿运彩票是正规平台吗 are looking to utilise social in you鸿运彩票是正规平台吗r recruiting efforts.
Get everyone on board
Get everyone on the same page. Setting you鸿运彩票是正规平台吗r stall and getting buy-in from staff is vital to the success of social recruitment. Start by creating a relevant Brand Guideline Document and a Social Media Usage Policy, it is important employees know what is acceptable and what isn’t when referencing you鸿运彩票是正规平台吗r organisation online.
Use the documentation as a base to form training sessions, educate recruiters by going through example strategies, message templates and social recruitment workflows. Set time aside within you鸿运彩票是正规平台吗r recruiter’s daily workload to utilise social media.
Create great content
Relevant, useful content is a key component of successful social marketing and recruiting, particularly when engaging the passive candidate.
Social recruiting is much more than posting every open job advert out one after the other. Imagine the equivalent at a networking event; a recruiter spending the entire event repeatedly stating the open positions he/she is recruiting for, no questions or conversations initiated, just job, after job, after job… it wouldn’t take long for everyone in the room to start avoiding said recruiter.
The clue is in the title, social media is designed to be social. A large number of recruitment professionals forget normal social constructs when engaging in social media.
Mix job related content (example CVs, profiles etc.) with industry news, opinions, useful downloads and tips. Ask questions, share and respond to potential candidate social content. Be Social.
Take the time to plan and create relevant content with you鸿运彩票是正规平台吗r target sectors in mind. If you鸿运彩票是正规平台吗 work for a creative recruitment agency you鸿运彩票是正规平台吗 should create content to engage, creative types. Why not collate and create:
- Video content
Great web content will provide a base for social outreach and could even help with you鸿运彩票是正规平台吗r search engine ranking (SEO).
Social profiles (look beyond the top 4)
Research you鸿运彩票是正规平台吗r target audience and where they hang out online. The major social networks (LinkedIn, Facebook, Twitter etc.) have a broad spectrum of users from almost all industries but there are niche communities that could be far more relevant.
Recruit for designers and art workers? Check out , and , three social networks dedicated to the creative sector.
Triggers, schedulers and newsletters
Social media content is of the moment, if you鸿运彩票是正规平台吗 send a tweet or leave a comment you鸿运彩票是正规平台吗 generally expect a response within a relatively short window of time.
When scheduling and distributing social content consider you鸿运彩票是正规平台吗r availability, a quick response increases the chances of further engagement.
If you鸿运彩票是正规平台吗 are driving traffic to a job advert or contact form make sure you鸿运彩票是正规平台吗 have automated responses informing candidates of the next steps. Use automatic responses to manage expectations and inform candidates when you鸿运彩票是正规平台吗 are likely to be in touch.
In addition to automated responses set up web forms so inbound enquiries are segmented by appropriate criteria (job type, interests, salary expectations etc.).
If a candidate applies for an engineering role update them with engineering related content. Keep them interested and connected with you鸿运彩票是正规平台吗r organisation.
Hopefully this blog post provides some food for thought on getting started with social recruitment. If you鸿运彩票是正规平台吗 want to find out how HRS can help you鸿运彩票是正规平台吗 find, engage and place more candidates access you鸿运彩票是正规平台吗r short introduction demonstration online today: